Five Tips for Communicating in a Crisis

Posted by Lori Salley Ring

Apr 18, 2017 8:30:00 AM

Any business of any size can experience a crisis. Whether you're United Airlines, Six Flags, the corner deli or neighborhood barber, mistakes happen. And, a disgruntled customer or employee can create major problems for your bottom line. In a communications environment that embraces a 24/7 news cycle and relies on social media, the ramifications of a blunder can quickly grow out of control. Does your business have a plan if your reputation is put on the line? Here are some tips from experts on how to prepare for and respond to crisis.

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Topics: small business, communications

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FocusData: TECHPol is a blog on technology and business policy issues affecting small and mid-sized companies.  TECHPol’s primary author, Lori Salley Ring, spent 20-plus years working on Capitol Hill, including as the top staffer on the House Committee on Small Business.  FDS is an IT consulting firm providing managed services, office tech relocation, network security, and IT support for businesses in the Washington, DC and Northern Virginia area.

Technology Policy Small Business


About the Author

Lori Salley Ring

Lori Salley Ring

Lori serves as Policy Advisor and Communications Specialist for Focus Data Solutions.  Lori spent more than 20 years working for the U.S. Congress, including as Chief of Staff to a member of the House leadership and as the Staff Director for the Committee on Small Business.  Lori also ran a Washington-based non-profit organization between stints working for the Federal government. 

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